What is Blu-ray Disc?

Blu-ray Disc (BD) is a next-generation optical disc format meant for storage of high-definition video and high-density data. The Blu-ray standard was jointly developed by a group of consumer electronics and PC companies called the Blu-ray Disc Association (BDA). As compared to the HD DVD format, its main competitor, Blu-ray has more information capacity per layer, 25 instead of 15 gigabytes, but may initially be more expensive to produce.